How to Sell High-Ticket Offers from a Simple Google Doc (No Funnel Required!)

The strategy that saves time, reduces overwhelm, and actually increases sales

Here's a confession that might surprise you: After 20+ years in corporate IT and building countless automated funnels, I discovered that sometimes the simplest solution is the most powerful one.

Recently, I had a conversation with sales strategist Renee Hribar who taught me a strategy that has completely transformed how I sell high-ticket services. It's so elegantly simple, it made me question why we overcomplicate everything in the online space.

The strategy? Selling directly from a Google Doc.

I know what you're thinking…

"Kim, you're a business automation expert. Surely you're not suggesting we abandon all our beautiful funnels and automations?"

Hold on – let me explain why this approach is actually genius for service providers like us.

The Problem with "Funnel First" Thinking

When I first entered the online space, I became a certified funnel builder with FG Society. My default thinking was: "New offer = New funnel."

Sound familiar?

Here's what that actually meant:

• Writing copy for an offer I'd never sold

• Designing pages for a service I wasn't sure people wanted

• Setting up complex automations for something unproven

• Investing weeks of work before making a single sale

Renee put it perfectly…

"It's like burning a thousand bucks on your front lawn with an unvalidated offer."

The Google Doc Game-Changer

Instead of building elaborate sales systems, here's what Renee taught me:

Start with a simple Google Doc that includes:

• Who this is for (using their exact words)

• Three specific results they'll get

• Three clear "how's" explaining your process

• A specific timeframe and price

• A deadline for the offer

That's it. No fancy graphics, no complex funnels, no weeks of preparation.

Why This Works So Much Better

1. It Feels Personal When someone receives a Google Doc with their name on it, addressing their specific challenges in their own language, they immediately think: "This is for ME."

Compare that to sending them to a sales page where they're wondering, "Is this really for someone like me?"

2. You Can Test and Iterate Fast I've changed my VIP support offer three times using this method. Each time, it's been as simple as tweaking a few lines in the Google Doc. The flexibility is incredible when you're still figuring out exactly what works best for your clients.

3. You Learn What Actually Resonates When you're having real conversations and creating personalized proposals, you discover the language that truly connects with your ideal clients. This becomes invaluable when you DO decide to automate later.

The Automation Sweet Spot

Here's where it gets interesting for those of us who love our systems (because I'm still a business automation strategist at heart):

You can absolutely combine this personal approach with smart automation. When someone purchases through your Google Doc, you can still trigger:

• Welcome email sequences

• Team notifications

• Client portal access

• Project management setups

The key is that the selling part stays personal while the delivery part gets automated.

When to Use This Strategy

This isn't for every offer.

Here's when the Google Doc approach shines:

✅ High-ticket services ($1,000+)

✅ Custom or semi-custom work

✅ One-on-one services

✅ New offers you're testing

✅ Proposals for specific prospects

Don't use this for:

❌ Low-ticket digital products

❌ Proven courses or group programs

As Renee emphasizes, this Google Doc is for testing and validating offers before you invest in building out full automation.

Once you have a proven offer that you love delivering and know people want?

That's when you build the evergreen funnel and automate the process.

The Secret Sauce: Deadlines

Want to know the one thing that will immediately increase your sales? Add a deadline to every offer.

Not because you're being pushy, but because people genuinely forget. We all have "17,000 tabs open" in our minds (as Renee perfectly put it).

That gentle deadline gives you permission to follow up and helps your ideal clients remember to take action on something they actually want.

Your Next Step

If you're struggling to validate a new offer, or if you're tired of spending weeks building funnels for unproven services, try this:

1. Write your next high-ticket offer in a Google Doc

2. Include the three results and three how's

3. Add a specific deadline

4. Send it to someone who's expressed interest

5. See what happens

I promise you'll learn more about your market in one week of Google Doc selling than in months of funnel building.

The Bottom Line

Sometimes the most sophisticated solution is the simplest one.

In a world obsessed with complex marketing funnels and elaborate automations, there's something refreshingly powerful about a well-crafted Google Doc that speaks directly to one person's needs.

Your ideal clients don't need another flashy sales page. They need to feel heard, understood, and confident that you can solve their specific problem.

A Google Doc does exactly that.

Question for You

What's your experience with simple vs. complex selling strategies? Have you tried selling from a Google Doc? Share your thoughts in the comments – I'd love to hear what's working for you.

Ready to simplify your tech and reclaim your time? Grab my Ultimate Automation Playbook and join my email community where I share practical strategies for streamlining your business processes, or reach out directly to explore how we might work together to transform your systems.

❤️ About Renee...

Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses, and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".

Sign for Renee’s free training 💰“Zero to Sales in 10 a Day”

Renee also has a book called Selling Your Expertise that shows you how to build authentic relationships that lead to sales. No more cold calling, no more sleazy sales pitches. If you’re selling for yourself, you need this!