Let me ask you something: When was the last time you thought about writing a children's book for your business?

If you're like most entrepreneurs, the answer is probably "never" or maybe "once, but I dismissed it immediately."

Here's what I discovered in my recent conversation with children's book author and illustrator Dori Durbin that completely changed how I think about client acquisition and business growth...

Your expertise doesn't just belong in boardrooms and coaching calls. It belongs in the hands of families—and that's where the real transformation begins.

What Happens When You Make Complex Ideas Simple

Now imagine if your expertise could reach hundreds—even thousands—of families at once, without you having to personally show up for every single interaction.

That's exactly what happened to one of Dori's clients, a TEDx speaker who created a graphic novel based on his program. What started as a simple book project turned into an entire school district adopting his curriculum.

Let me say that again: An entire school district. One book. Hundreds of students and staff members now speaking the same language, understanding the same framework.

💡 That's not just a book. That's a scalable business asset.

Why "Kid-Sizing" Your Content Is Your Secret Weapon

Here's the thing most professionals miss: If you can explain your expertise in a way that makes sense to children, you've just proven something incredibly valuable about your messaging.

You've made it simple.

And when your message is simple and clear, it resonates with everyone—not just kids, but busy parents, overwhelmed entrepreneurs, and anyone who's been intimidated by complex jargon.

Dori shared something profound during our conversation: When she asks experts if they've ever considered turning their knowledge into a children's book, most say they've never even thought about it. They assume their content is "too complex" or "too professional."

But then she asks them: "When you're explaining this to someone who doesn't understand, what do you do? Keep the jargon, or simplify it?"

Of course, they simplify it. They're already doing it—they just haven't turned it into a powerful business asset yet.

The Real ROI of a Children's Book (Spoiler: It's Not Just Book Sales)

Let's talk about what happens when you create a children's book based on your expertise:

✅ You Become a Gateway to Family Conversations

Your book sits on nightstands, gets read at bedtime, sparks discussions between parents and kids. You're literally in their homes, building trust and authority without being pushy or salesy.

✅ You Open Doors to New Speaking Opportunities

Schools, conferences, workshops—suddenly you're not just an expert in your field, you're a family expert too. That's a whole new market.

✅ You Create a Self-Replicating Business Card

One of Dori's clients (a team coach) said it perfectly: "I would love my content to be everywhere all at one time." A children's book does exactly that—it multiplies your presence while you sleep.

✅ You Build a Funnel That Feels Like a Gift

Include QR codes that lead to your website, opt-in pages, resources, workshops. You're not "selling"—you're helping. And people love sharing books that help their kids.

From Food Aversions to TEDx Talks: Real Examples of "Kid-Sizing" in Action

The Pediatrician: Dori is currently working with a doctor who specializes in food aversion. Her book helps kids take the next step in trying new foods—not by lecturing, but by showing them other kids who've been there and succeeded.

Now she has a tool she can use in her office, at hospitals, and on stages. She's positioning herself as THE expert in this space, and it all started with one simple book.

The TEDx Speaker: His program taught adults about listening, engaging, appreciating, respecting, and saying no (L.E.A.R.N.). After creating a graphic novel based on these principles, an entire school adopted it. Now every student and staff member speaks the same language. That's not just impact—that's legacy.

Why Your Favorite Childhood Book Still Matters (And What It Teaches You About Marketing)

Dori asked me something that stopped me in my tracks: "Do you have a favorite children's book still?"

I do. It's "The Little Mouse, the Red Ripe Strawberry, and the Big Hungry Bear"—and I can picture every page perfectly even decades later.

And here's the thing: I remember it decades later.

That's the power of a children's book. It sticks. It gets reread. It becomes part of someone's story.

Now imagine your business message having that same staying power.

The Truth About Creative Potential That Nobody Talks About

Dori said something that hit me hard:

"We give in too quickly to our creative potential. We don't like to say we have good ideas. We have ideas, but those ideas are there because they made you think of something that could work. If you've ever thought about it, that's probably your key that you probably really need to do it."

🎯 Read that again.

How many times have you had a brilliant idea and immediately dismissed it because you thought:

• It's probably already been done

• I don't have time

• It's not good enough

• I don't know where to start

Meanwhile, that idea could be the exact vehicle that helps you reach the families who desperately need what you offer.

What If Your Expertise Could Live Beyond You?

Here's my challenge to you today:

Think about the knowledge you have. The frameworks. The strategies. The hard-won lessons that took you years to learn.

Now imagine a 7-year-old understanding it.

Not because you dumbed it down, but because you made it accessible. Clear. Simple. Powerful.

That's what kid-sizing your content does. It forces you to distill your expertise into its purest, most powerful form.

And when you do that? Magic happens.

Ready to Explore Your "Hidden" Children's Book?

If you've ever thought—even for a fleeting moment—that your expertise could help families, it's time to take that thought seriously.

Visit Dori at www.doridurbin.com or check out her podcast "That's Good Parenting" to see real examples of how professionals are transforming their expertise into children's books that serve as powerful business assets.

Because here's the truth: Business growth doesn't have to mean more complexity or longer hours.

Sometimes it just means reaching your audience in a way they never expected—but desperately needed.

What expertise do you have that could be "kid-sized"? Drop a comment below—I'd love to hear your ideas! 💭

P.S. As someone who champions simplified systems and strategic automation in business, I'm genuinely excited about this strategy. It's the perfect blend of human connection and scalable impact. And if you're wondering whether there's a book in your content? The answer is probably yes.

❤️ About Dori...

Dori Durbin is a children's book illustrator and book coach who helps experts and speakers transform their big ideas into kid-sized stories that help families. She also hosts "That's Good Parenting", a podcast featuring family experts and coaches who give stressless tips on raising resilient, connected kids.

👉🏼 Grab Dori's Freebie and easily turn your self-help & nonfiction book into a best-selling kids' book! https://leads.doridurbin.com/kidsizeit