Why successful women entrepreneurs are ditching the "hustle harder" mentality—and what they're doing instead

You know that feeling when you're crushing it one week—knocking out emails, showing up on social media, taking sales calls like a boss—and then the next week you can barely get out of your pajamas?

You sit down to write that email campaign, and... nothing. Crickets.

The words that flowed so easily last Tuesday? They're gone. You're staring at a blank screen, rewriting the same sentence five times, wondering: What's wrong with me?

Here's the truth that nobody's talking about: There's nothing wrong with you.

The System Wasn't Built for You

During my recent interview with Renae Fieck—cycle syncing expert and author—she dropped a truth bomb that changed everything for me:

"Men operate on a daily schedule. Women operate on a monthly schedule. And we've been trying to run our businesses using the wrong operating system."

Think about it like this:

Men's hormones 🔄

• Testosterone peaks in the morning

• Dips throughout the day

• Resets overnight

• Repeats the exact same pattern every 24 hours

Women's hormones 🌙

• Estrogen and progesterone fluctuate throughout 30 days

• There's not a single day where your hormone levels are identical to another day

• Your brain literally activates different parts at different times of the month

• Different phases = different superpowers

So when we try to show up "consistently" every single day like we're told we should? We're forcing ourselves to operate against our natural design.

The Real Cost of "Pushing Through"

"Can women do it the masculine way? Absolutely," Renae explained. "We've seen generations of women making incredible strides. But what are the costs?"

✅ Burnout
✅ Strained relationships
✅ Physical health issues
✅ Mental exhaustion
✅ That voice saying "Maybe I should just get a job"

Sound familiar? (Yeah, I've been there too.)

Here's what I realized: Every month, like clockwork, I have that moment of doubt. That "should I burn my business down?" feeling that shows up right on schedule.

Once I understood it was hormonal—not a sign I was failing—everything changed.

Your Monthly Superpowers (Yes, Really)

Renae broke down the cycle into phases, and suddenly it all made sense:

High-Estrogen Phase 💡

• Feeling energized and social

• Ready to say yes to everything

• Creative and excited

• This is your content creation, networking, and big-idea time

High-Progesterone Phase 🛋️

• Wanting to curl up in pajamas

• Less interested in socializing

• Wondering "why did I say yes to that?"

• This is your behind-the-scenes, admin, and reflection time

The game-changer? Stop fighting it. Start planning for it.

But Kim, I Still Have a Business to Run...

I know what you're thinking. Because I thought it too:

"This sounds great, but I have emails to send. Sales calls to take. Content to create. I can't just NOT show up for a week."

You're right. And here's the beautiful part: You don't have to.

Renae's approach isn't about dropping everything during your period week. It's about:

💭 Awareness: Simply knowing where you are can stop the shame spiral
⏰ Micro-shifts: Small adjustments that make huge differences
🚀 Strategic planning: Creating content when you're in the zone
💡 Smart systems: Letting automation handle the rest

As she perfectly put it: "Even if nothing changes in your calendar—just knowing 'Oh, I'm in my luteal phase, that's why I'm feeling this way'—that awareness alone can be transformative."

The Automation Connection (This Is Where It Gets Good)

Here's where cycle syncing and business automation become your secret weapon:

When you're feeling ON—when the ideas are flowing and the energy is high—batch create like crazy. Get that content done. Write those emails. Record those videos.

Then let your systems handle distribution while you're in your rest phase.

Real talk from Renae:

"Yesterday I created so much content. I felt great doing it. But I know in a week or two, I'm not going to want to do that. So I'm using automation to pump that content out when I'm in the zone."

This is exactly what I help my clients implement—systems that work with their natural rhythms, not against them.

Your First Steps (Start Here Today)

You don't have to overhaul your entire life tomorrow. Start with these simple shifts:

1. Track Your Cycle 📱

• Note your period start date

• Pay attention to ovulation (it's actually more important than you think)

• For those in perimenopause: Consider following the moon cycle

2. Ask One Daily Question ❓ "What do I need today?"

That's it. Just pause and check in:

• Physically?

• Emotionally?

• Mentally?

3. Make Micro-Adjustments 🔧

• Between sales calls? Take 5 minutes outside instead of cramming in work

• Feeling depleted? Use paper plates for dinner (seriously, it counts)

• Not feeling camera-ready? Create B-roll or static posts instead

4. Build Strategic Systems ⚙️ This is where I can help. Let's talk about:

• Automated email sequences that nurture leads while you rest

• Social media scheduling tools that maintain your presence

• Client onboarding systems that run without you

• Calendar management that protects your energy

The Truth About "Consistency"

Here's what Renae said that hit me hardest:

"Business has to move consistently. But YOU don't have to operate consistently every single day. How do we set up systems so your business continues to ripple out even when you're not showing up?"

This is the future of business for women.

Not hustling harder. Not "leaning in" until we break.

But building systems that work with our natural design—not against it.

Why This Matters for Tech & Automation

Look, I get it. Technology can feel overwhelming. That's exactly why I became a HighLevel Certified Admin—to simplify it for service-based business owners like you.

But here's what I've learned: The right systems don't just save you time. They give you permission to be human.

To have off days without your business suffering.
To take a week of rest without losing momentum.
To honor your energy while still growing your revenue.

That's what automation is really about: Creating a business that scales without requiring you to be "on" 24/7.

The Bottom Line

You didn't start your business to work 60-hour weeks and sacrifice your well-being.

You started it for freedom. For flexibility. For time with the people you love.

But somewhere along the way, we bought into the lie that success requires constant hustle, perfect consistency, and showing up the exact same way every single day.

It's time for a new operating system.

One that honors how you're actually designed to work.
One that uses smart systems to amplify your strengths.
One that proves you can build a thriving business without burning yourself out.

Let's Make This Real 🎯

If you're ready to stop forcing yourself into a system that wasn't built for you—and start building one that actually works—let's talk.

I specialize in helping entrepreneurs like you implement automations that:

• Handle client onboarding while you focus on delivery

• Keep your marketing running during your rest phases

• Free up 15+ hours per week of repetitive tasks

• Scale your business without requiring more of YOU

Want to explore how this could work in your business?
👉 Drop a comment or send me a DM
👉 Check out Renae's book "Sync Your Business, Sync Your Life"
👉 Let's stop working against our bodies and start working with them

Because you deserve a business that feels as good as it looks from the outside.

P.S. — A huge thank you to Renae Fieck for sharing her wisdom on my show. Her work is literally changing how women approach business, and I'm here for all of it. 💚

What's your biggest challenge with "consistency" in business? Drop a comment—I read every single one.